How was Drive-Thru created
In its line of research, the Brazilian theatre company Cia Teatro Enlatado endeavours to investigate the place occupied by the theatre in the face of new contemporary languages. By establishing a link between the language of the internet, video art and theatre performance, and the authorial dramaturgy and its deconstruction, we aim at finding new spaces for the theatrical art within a hybrid language scope, nevertheless remaining loyal to the theory of the spectator/actor receptivity. The theme of life in a big city has awaken Cia Teatro Enlatado interest in integrating fast-food chains, street walking, the underground, mobile phone videos, with both the context and aesthetics of the group theatrical intervention Drive-Thru and its co-related videos. The referred intervention is central to the concept that motivates the Cia Teatro Enlatado, that is, to question everything canned or pre-established in our metropolitan society: values, concepts, rules, conventions, social behaviour and interaction, etc. Anything enlatado (canned) seems to be able to very rapidly reach a huge number of consumers at the expense of their individuality.
What is Drive-Thru?
The theatre as a product, the audience as its consumers. Drive-Thru is a new language developed by the Cia Teatro Enlatado in form of a nomadic theatrical performance intervention that proposes the use of alternative physical spaces, such as pavements, parks and squares, museums, etc., thus dislocating the theatre environment and the action of going to the theatre. By offering a theatre menu composed of monologues with “canned” themes and characters ready for consumption and providing instant and practicalsatisfaction to the entertainment need of passers-by, Drive-Thru mocks the idea of fast food concept and the concept of consumer society. The theatrical experience takes place within minimum space and time, in a scenario structure of 2 meter long and high by 1.5 meter wide divided in half, with an acrylic wall that separates product (actor/scene) and consumer (viewer) and suggests a relationship of purchase and sales. Each monologue scene lasts for about 4 minutes. It is the spectator him-/herself who choses what to consume: he makes his order before entering the booth and watches the play individually. Through an innovative prism of strong humorous criticism, the themes of the monologues run through personal identity to interaction issues, among others. The theatrical scenes, of own authoring and created by the actresses of the Cia Teatro Enlatado themselves, have always granted the public a unique repertoire. Today, the performance also relies on a partnership made with few Brazilian contemporary play writers invited to create monologues for exclusive use of the Drive-Thru.